品牌战略定位

Brand strategic positioning

Yuanwill元味，深耕中国教育文化传承，注校园美育建设，引领中国校园服饰行业可持续发展。

Yuanwill deeply cultivates the inheritance of Chinese education culture, focuses on the construction of campus aesthetic education, and leads the sustainable development of China's campus clothing industry.

品牌核心价值

Brand core value

为学校提供专属文化定制的美育系统解决方案，为学生打造健康舒适的高品质校园服饰缔造中国校园美育文化新未来!

Provide schools with exclusive cultural customized aesthetic education system solutions, create healthy and comfortable high-quality campus clothing for students to create a new future of Chinese campus aesthetic education culture!

核心定位语

Kernel locator

元味，传播服饰文化，定制校园美育

Yuan Wei, spread clothing culture, customized campus aesthetic education.

品牌核心竞争力

Brand core competitiveness

用丰富的产品，优质的供应链，极致的性价比，为学生提供专业的定制化综合服务方案，为学校实现本土化的文化传承，为社会开拓国际化的教育视野。

With rich products, high-quality supply chain, the ultimate cost-effective, to provide students with professional customized comprehensive service solutions, for the school to achieve local cultural inheritance, for the society to open up an international educational vision.